Inbound marketing is an approach to marketing that focuses on “pulling” clients in rather than “pushing” advertising in their way.

When you think of online advertising, you may think of banner ads at the top and sides of a website, those video ads before a Youtube video, or email spam. All of these are examples of interruptive, or, “outbound” marketing methods.

Inbound marketing, on the other hand, is the opposite. In fact, it doesn’t really look like marketing at all. The focus of inbound marketing is creating fresh, relevant, quality content in order to draw potential customers (and Google) to a website that will better answer their questions. The goal is to make your website—and therefore you—a resource and an authority in your industry.

 Inbound vs. outbound marketing