Managing Facebook Admins

How do I add other administrator / manager to my Facebook Page? To add an administrator /manager to your Page, you have to be a manager-level admin. Click Edit Page at the top of your Page. Select Manage Admin Roles. If the new administrator is your Facebook friend, begin typing their name and select them […]

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Repurposing Content

Repurposing content is the act of finding a relevant, timely, and engaging article, then summarizing the article and sourcing it on your website’s blog. Repurposing content is a great way to quickly add content to your blog without having to write a unique blog post from the ground up.

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Google Verification PIN

Google + Local Listing Verification PIN It’s important to get the Google local listings verified for each of our clients business locations. Each of the locations will receive a postcard from Google in the mail with a verification PIN number on it. (see postcard below) We need to enter this PIN in order to complete […]

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Adding and Removing Managers on Google Plus Pages

Add or remove managers to your page The page owner can invite additional people to manage the page. Keep in mind that there’s a limit of 50 managers per page, and only 20 people per day can be invited to manage a page. Only an owner can add or remove managers to a page, however, […]

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Above The Fold

The original definition of “above the fold” related to the upper-half of the front page of your daily newspaper. Important “newsworthy” articles were reserved for this portion of the paper because they were featured front and center. Today, the phrase remains true for newspapers, but it has been repurposed for websites. “Above the fold” refers […]

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What is A/B Testing?

A/B testing is a term commonly used in web development, online marketing, and other forms of advertising to describe simple randomized experiments with two variants, A and B, which are the control and treatment in the controlled experiment. As the name implies, two versions (A and B) are compared, which are identical except for one variation that might […]

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What Do The “Green and Red Arrows” Mean?

The green arrow pointing up indicates that the specific keyword has moved up in the rankings and red arrows pointing downward for a decrease. This use of color is the start of a trend that continues throughout the reports to show positive and negative changes. In the example screenshot above, the first keyword listed shows that […]

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