Inbound marketing is an approach to marketing that focuses on “pulling” clients in rather than “pushing” advertising in their way. When you think of online advertising, you may think of banner ads at the top and sides of a website, those video ads before a Youtube video, or email spam. All of these are examples […]
Articles Tagged: content
Part of the reason why inbound marketing is becoming so important is necessity. In the last couple of years, Google has released two updates to its search algorithm, that is, the rules that Google uses to rank search results. The first update, called Panda, was released in 2011. The purpose of this update was to […]
Content can take many different forms, including: On-page content Social media, primarily: Facebook Twitter Google+ LinkedIn YouTube News/event updates Community involvement/interaction (not limited to social media) Reviews and Testimonials Blogging FAQs And many more By looking for certain keywords—in context—in all of these platforms, a search engine will associate those keywords with you. Therefore, in […]
By taking it one step at a time. SEO is already a long-term process, and inbound marketing is no different. Creating and sharing good content is a time-consuming and sometimes taxing process, so while daily posts or updates would be great, it just isn’t realistic in most cases. And that’s okay. We will evaluate your […]
Duplicate Content: synonymous with plagiarism, duplicate content is the practice of copying content from other online resources and using that content verbatim on one’s website. Duplicate content is bad practice. It can damage the reputation of a website.
Whitepaper: an authoritative report or guide helping readers to understand an issue, solve a problem, or make a decision.
Content Sharing: refers to the strategic distribution of webpage and blog content across relevant social media such as Facebook, Twitter, LinkedIN, and Google +. Content sharing implies distribution with the intent of building engagement and referral traffic.