Pay Per Click: allows advertisers to bid for placement in the paid listings search results on terms that are relevant to their business. Advertisers pay the amount of their bid only when a consumer clicks on their listing. Also called sponsored ads/paid search.
Monthly Archives: May 2013
What Does The “Visits” Metric Mean?
Visits: the number of visits to your website.
What Does The “Average Visit Duration” Metric Mean?
Average Visit Duration: the average time duration of a website session.
What Does The “Pages Per Visit” Metric Mean?
Pages Per Visit (Average Page Depth): is the average number of pages viewed during a visit to your site. Repeated views of a single page are counted.
What Does The “Percent of New Visits” Metric Mean?
Percent of New Visits: an estimate of the percentage of first time visits.
What Does The “Pageviews” Metric Mean?
Pageviews: the total number of pages viewed. Repeated views of a single page are counted.
What Does The “Bounce Rate” Metric Mean?
Bounce Rate: the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).
What Does The “Unique Visitor” Metric Mean?
Unique Visitor: the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.
What are Negative Keywords?
Negative Keyword: in a PPC campaign, a negative keyword is a keyword that one does not want their ad to show up for in paid search results. Example of keyword that a BBQ restaurant would want to serve their paid ad: “BBQ Restaurant in St. Louis, MO” Example of negative keywords a BBQ restaurant would […]
What is a Landing Page?
Landing Page: In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single webpage that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the […]