Google Analytics: A service offered by Google that generates detailed statistics about a website’s traffic, traffic sources, and measures conversions and sales. Source
Category: Reporting
What Do The “Green and Red Arrows” Mean?
The green arrow pointing up indicates that the specific keyword has moved up in the rankings and red arrows pointing downward for a decrease. This use of color is the start of a trend that continues throughout the reports to show positive and negative changes. In the example screenshot above, the first keyword listed shows that […]
What Does The “Visits” Metric Mean?
Visits: the number of visits to your website.
What Does The “Average Visit Duration” Metric Mean?
Average Visit Duration: the average time duration of a website session.
What Does The “Pages Per Visit” Metric Mean?
Pages Per Visit (Average Page Depth): is the average number of pages viewed during a visit to your site. Repeated views of a single page are counted.
What Does The “Percent of New Visits” Metric Mean?
Percent of New Visits: an estimate of the percentage of first time visits.
What Does The “Pageviews” Metric Mean?
Pageviews: the total number of pages viewed. Repeated views of a single page are counted.
What Does The “Bounce Rate” Metric Mean?
Bounce Rate: the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).
What Does The “Unique Visitor” Metric Mean?
Unique Visitor: the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.