Google Analytics: A service offered by Google that generates detailed statistics about a website’s traffic, traffic sources, and measures conversions and sales. Source
The green arrow pointing up indicates that the specific keyword has moved up in the rankings and red arrows pointing downward for a decrease. This use of color is the start of a trend that continues throughout the reports to show positive and negative changes. In the example screenshot above, the first keyword listed shows that […]
Visits: the number of visits to your website.
Average Visit Duration: the average time duration of a website session.
Pages Per Visit (Average Page Depth): is the average number of pages viewed during a visit to your site. Repeated views of a single page are counted.
Percent of New Visits: an estimate of the percentage of first time visits.
Pageviews: the total number of pages viewed. Repeated views of a single page are counted.
Bounce Rate: the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).
Unique Visitor: the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.