Inbound marketing is an approach to marketing that focuses on “pulling” clients in rather than “pushing” advertising in their way. When you think of online advertising, you may think of banner ads at the top and sides of a website, those video ads before a Youtube video, or email spam. All of these are examples […]
Articles Tagged: seo
Why inbound marketing?
Part of the reason why inbound marketing is becoming so important is necessity. In the last couple of years, Google has released two updates to its search algorithm, that is, the rules that Google uses to rank search results. The first update, called Panda, was released in 2011. The purpose of this update was to […]
What Does The “Average Visit Duration” Metric Mean?
Average Visit Duration: the average time duration of a website session.
What Does The “Pages Per Visit” Metric Mean?
Pages Per Visit (Average Page Depth): is the average number of pages viewed during a visit to your site. Repeated views of a single page are counted.
What Does The “Percent of New Visits” Metric Mean?
Percent of New Visits: an estimate of the percentage of first time visits.
What Does The “Pageviews” Metric Mean?
Pageviews: the total number of pages viewed. Repeated views of a single page are counted.
What Does The “Bounce Rate” Metric Mean?
Bounce Rate: the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).
What Does The “Unique Visitor” Metric Mean?
Unique Visitor: the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.
Black Hat Techniques
Black Hat Techniques: off-page tactics that are referred to as “black hat” are deprecated measures taken by backlink building agencies in the past and present to build backlinks from a quantitative standpoint. Black hat techniques explicitly manipulate search engines and violate search guidelines. Companies who have used SEO agencies in the past could be subject […]