Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page. <head> <meta name=”description” content=”This is an example of a meta description. This will often show up in search results.”> </head> Meta […]
What is a Title Tag?
Title tag: an HTML element that defines the title of an online document (web page). The title tag is the second most critical component of on-page SEO (content is the most important component). The title tag appears in an internet browser, the SERPs (search engine result pages) and external websites. Internet Browser The title tag can […]
What are 301 Redirects?
301 Redirect: a URL redirection that forwards visitors from a specific webpage to another page. In this case, the “301” in 301 redirect communicates that the forwarding address has been permanently moved to the new URL. This redirect is extremely important for new websites that are changing domain names, URL structure, and directory names. In […]
What is PageRank?
PageRank: a link analysis algorithm, named after Larry Page and used by the Google web search engine, that assigns a numerical weighting to each element of a hyperlinked (aka: backlinked) set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the entire set of hyperlinks (backlinks).
What is On-Page Optimization?
On-page optimization is a strategy that is considered to be one of two fundamental components of SEO (the other being off-page optimization), which is mentioned in our article, “What is SEO“. On-page optimization is a tedious and often times inglorious process. It can be done wrong. But when it is done correctly, on-page optimization has […]