Inbound marketing is an approach to marketing that focuses on “pulling” clients in rather than “pushing” advertising in their way. When you think of online advertising, you may think of banner ads at the top and sides of a website, those video ads before a Youtube video, or email spam. All of these are examples […]
Articles Tagged: google
Why inbound marketing?
Part of the reason why inbound marketing is becoming so important is necessity. In the last couple of years, Google has released two updates to its search algorithm, that is, the rules that Google uses to rank search results. The first update, called Panda, was released in 2011. The purpose of this update was to […]
What do you mean by ‘content’?
Content can take many different forms, including: On-page content Social media, primarily: Facebook Twitter Google+ LinkedIn YouTube News/event updates Community involvement/interaction (not limited to social media) Reviews and Testimonials Blogging FAQs And many more By looking for certain keywords—in context—in all of these platforms, a search engine will associate those keywords with you. Therefore, in […]
How will we execute an effective inbound marketing strategy?
By taking it one step at a time. SEO is already a long-term process, and inbound marketing is no different. Creating and sharing good content is a time-consuming and sometimes taxing process, so while daily posts or updates would be great, it just isn’t realistic in most cases. And that’s okay. We will evaluate your […]
What Does The “Percent of New Visits” Metric Mean?
Percent of New Visits: an estimate of the percentage of first time visits.
What Does The “Bounce Rate” Metric Mean?
Bounce Rate: the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).
What is the Search Market?
Search Market: The search market is composed of companies like Google, Yahoo, Bing, AOL, Ask, and more. There are many search engines out there that are part of this market, but Google consistently commands 65-70% of the market, while Bing and Yahoo each command 10-15%.
What is PageRank?
PageRank: a link analysis algorithm, named after Larry Page and used by the Google web search engine, that assigns a numerical weighting to each element of a hyperlinked (aka: backlinked) set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the entire set of hyperlinks (backlinks).
What is a Blog?
Blog: a website or a section of a website that addresses information pertaining to the subject matter of the website. When used in combination with content sharing, a blog can be strategically leveraged to gain relevant website traffic, answer common consumer questions, and more.
What is Content Sharing?
Content Sharing: refers to the strategic distribution of webpage and blog content across relevant social media such as Facebook, Twitter, LinkedIN, and Google +. Content sharing implies distribution with the intent of building engagement and referral traffic.