Impression share (IS) is the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on your current ads’ targeting settings, approval statuses, bids, and Quality Scores. Data is available at the campaign, ad group and keyword levels. An easy way to understand the value […]
Monthly Archives: January 2014
What is Local SEO?
Local SEO What is Local SEO and how does it affect my rankings? Local SEO is a specialized kind of online marketing that increases visibility for businesses interested in ranking for geographically-related keywords. A large part of Local SEO involves ranking in the Local algorithms, as well as ranking well in the organic results for […]