What is Fluctuation?

Fluctuation: refers to keyword rankings and the positive and negative movement involved during every campaign. Elements that cause fluctuation in search rankings are competition, search engine updates, local changes, and more.

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What Are High Volume Keywords?

High volume keywords are generic searches that don’t show intent. Intent is a strong indication of where the searcher is at in the “buying” process. We commonly refer to high volume keywords as “big fish” because they are highly competitive, high volume (clients love this), lack focus (low converting) and usually look better on paper. […]

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What Is SEO?

Search Engine Optimization (a.k.a. SEO) is a long-term online marketing strategy that prepares or “optimizes” your site for ideal search engine indexing. At Clix, we like to refer to this strategy as getting the house in order. For example, if you are inviting guests over to your home, you would want everything looking neat and […]

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