Search Market: The search market is composed of companies like Google, Yahoo, Bing, AOL, Ask, and more. There are many search engines out there that are part of this market, but Google consistently commands 65-70% of the market, while Bing and Yahoo each command 10-15%.
Category: SEO Questions
What is a Geographic Modifier?
Geographic modifier: a Geographic modifier, or “geo tag”, is a location-specific keyword (part of a long-tail keyword) that communicates the local intent of a search query. Local search results are typically derived from keywords with geographic modifiers. Example of keyword with geographic modifier (the modifier is bolded): BBQ Restaurants in St. Louis, MO
What are Organic Search Results?
Organic Search Results: the ‘natural’ search results that appear in a separate section (usually the main body of the page) to the paid listings. The results listed here have not been paid for and are ranked by the search engine (using spiders or algorithms) according to relevancy to the term searched upon. The organic search […]
What is a Long-Tail Keyword?
Long-tail Keyword: a keyword phrase that is typically 2 or more words in length. Ideally, targeted keywords for SEO and PPC should be long-tail in nature. Long-tail keywords communicate searcher intent more so than short-tail keywords (keywords that are 2 or less words in length). This means that the searcher’s purpose is clearly identified. Example […]