301 Redirect: a URL redirection that forwards visitors from a specific webpage to another page. In this case, the “301” in 301 redirect communicates that the forwarding address has been permanently moved to the new URL.

This redirect is extremely important for new websites that are changing domain names, URL structure, and directory names. In this case, the redirect tells search engines that a webpage has been permanently moved and the value of that page should be transferred to the new page.