On-page optimization is a strategy that is considered to be one of two fundamental components of SEO (the other being off-page optimization), which is mentioned in our article, “What is SEO“. On-page optimization is a tedious and often times inglorious process. It can be done wrong. But when it is done correctly, on-page optimization has a major impact on your site’s rankings.

This process involves creating or reinforcing relevance. Our job is to tell Google and other search engines that your site makes the most sense for a particular query. This subject could be discussed for hours, but to make a rather long explanation short, on-page optimization is the equivalent of the architecture of your home:

  • Your coding is the foundation
  • The structure of your home is dictated by your organization
  • Your content is your home’s furniture, carpeting, etc. It is the information that you provide, the products you sell and/or the services you render through your website

On-page optimization is primarily applied to:

  • Content
  • Coding

As mentioned earlier, on-page optimization can be done incorrectly. Examples of incorrect on-page optimization include:

  • Keyword stuffing
  • Pasting in duplicate content (plagiarism)
  • Redirecting high pagerank sites to your domain to pass value
  • Hiding internal or external links via CSS or

The above list can go on and on, and there are plenty of “SEO companies” that implement strategies listed above to try and manipulate search spiders. At the end of the day, SEO is not manipulation, but rather steering. We’re steering Google and other search engine’s spiders to your content because we are creating or reinforcing your relevance.