What is a Landing Page?

Landing Page: In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single webpage that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the […]

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What are 301 Redirects?

301 Redirect: a URL redirection that forwards visitors from a specific webpage to another page. In this case, the “301” in 301 redirect communicates that the forwarding address has been permanently moved to the new URL. This redirect is extremely important for new websites that are changing domain names, URL structure, and directory names. In […]

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