WordPress: A Robust, Flexible Digital Marketing CMS

By December 27, 2016 January 19th, 2020 Content Marketing, Search Engine Optimization, Website Design

At Clix, we use WordPress because of all the superior advantages that this content management system (CMS) has over its competitors. WordPress is the most popular CMS, with 74 million active websites to date. That’s about 26% of websites worldwide! Web developers are constantly creating new plugins and themes that are not only beautiful but are responsive and SEO friendly. By creating websites in the same CMS, we have become experts in WordPress and we can design and manage your project specific to your needs.

Other companies might have their own proprietary system for managing your website, but what you might not realize is your website will not be transferable. In WordPress, your website can transfer from theme to theme. There might be updates and revisions to modify, but your content will not be lost. At Clix, we do not lease websites, and we never hold digital assets hostage. Your website is your property—our job is to make it beautiful and functional.

Is WordPress Easy to Use and Good for User Experience?

For a lot of people, updating websites is scary and something they just avoid, but when it comes to WordPress, it’s something we do often and without fear. Other CMS, such as Drupal or Magento, wait to do one large update about once per year that usually breaks your website and requires a web developer to fix. With this in mind, most people won’t update their site and will become outdated. But WordPress does small regular updates, which we do at Clix quarterly on all of our websites. These updates help your site become the cutting edge in the web industry, helping your web rankings in both speed and user experience.

WordPress is an open source CMS that web developers are constantly building new plugins and responsive themes for. No other content management system has this extensive of a library of resources for free downloads, places to purchase more powerful plugins, or online community forums. In other content management systems, if there isn’t a plugin readily available, you have to hire a developer to create what you need, which can quickly add to the total cost of a web build and throw off your budget.

There are all kinds of plugins from Yoast SEO that helps your site to be more search engine friendly, from Smush, which shrinks your image file size, to Better WordPress Minify, which allows you to minify your CSS and JS files for a faster page load time. And if there isn’t a free plugin that fit your needs, there are more robust plugins we can purchase or source a community forum for help. When you use WordPress and partner with Clix for your digital marketing, there is no problem we can’t find a solution for.

WordPress and Responsive Design

Just a few years ago, you would have to design a mobile version of your website so it would look right on your phone. Now WordPress creates responsive websites so when you look at your website on your phone, tablet, or desktop, it adapts to fit the correct resolution for a better user experience and page speed load time.

WordPress is a powerful CMS, and when used to its fullest potential, your company can reap the benefits of its capabilities. Learning how to use your WordPress site might seem daunting, but WordPress is very easy to use, and there are many resources online for beginners. Here at Clix, we want to give you the most advanced site, but also one you will feel comfortable using on your own. WordPress achieves both of these needs.

If you’re ready to use WordPress and partner with a robust digital marketing team, contact us to learn more.