St. Louis search engine optimization (SEO) experts
Search Engine Optimization (SEO) is a long-term, ongoing process that requires constant attention and involves more than targeting the right keywords to reach your audience. It requires research, strategy, execution, and analysis.
What is SEO?
SEO is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or “organic” search results. In general, the earlier (or higher-listed on the search results page) and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.
How we make it work
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
ALL ABOUT VISITORS
How can your business benefit from Clix?
Today, our strategies take advantage of existing tactics that work. We design our campaigns to be inline with Google Search Quality Guidelines, and we implement strategies in anticipation of algorithmic changes to come.
We understand how important it is for your website to appear at the top of the search results. With a custom-built strategy created specifically for your business, we optimize your business’s website for your customers first, and the search engines second.
Evaluate quality of web content
Evaluating the quality of website content has become a crucial part of search engine optimization. We review each web page for usage of keywords, readability, spelling, grammar, and more.
Increase site speed
Large image and video files can decrease your site speed. To be more efficient, we resize files and integrate your website with Google Analytics and Google Webmaster tools. These tools allow us to examine any “crawlability” issues that need to be addressed.
Develop metadata for webpages
Metadata is extremely important to search engines. It communicates to the indexing machines (search spiders) what copy shows up in the search engine results pages (SERPs), what your page is about, whether your page is indexable, etc.
Validate website coding
Proper coding is important for crawlability. Having a site completely composed of tags and same-page CSS is highly unorganized and inefficient. Put simply, search engine spiders do not view your site as just pictures and text. We give them the “language” they want.