Should you run your own Google AdWords campaign?
NO!
Why? It’s complicated. It’s constantly changing. It’s time consuming, and mistakes are expensive. Like, really expensive.
Google makes it sound easy enough though, right? Add a few keywords, write some ads, and then voila! Customers magically appear on your site and your phone is ringing off the hook.
Unfortunately, this is not reality for many advertisers. After setting up their AdWords campaign, spending a lot of their time, a decent chunk of change, and receiving zero leads, advertisers want to give Mr. Google a call and give him a piece of their mind (“#$%& you Google!”).
However, if they would’ve let an expert build, run, and constantly optimize their campaign, they could have seen some real results and saved a lot of time, frustration, and money in the process. Then AdWords becomes an investment and not an expense.
Let’s face it – do you want to spend countless hours on Google AdWords forums searching for the answer to your questions? Do you have time to worry about click-through-rates, impression share, average cost per click? You have a business to run! You ain’t got time for that!
It seems crazy, but some people actually like exploring which of the 14 ad types perform best. They like testing different keyword bids, campaign settings, and ad copy. Believe it or not, some people enjoy digging into hundreds of search queries to find great keywords or eliminate bad ones. They savor the opportunity to look at row after row of data, numbers, and percentages…sounds fun, right? NERD ALERT!
Our paid media managers are the geeks who relish the opportunity to increase conversion rates, lower cost per conversion, and dominate the competition. They fist-pump when they lower cost-per-click. They dance in their cubicles when they deliver a huge amount of leads to the client. They even read boring digital marketing articles for fun. Really!
Don’t waste your time and money trying to figure out AdWords when we have experienced, smart, talented AdWords experts ready to create the perfect campaign tailor-made for you. You’re a business owner, and there are more important things for you to do. Don’t make an expensive mistake. Leave the AdWords campaigns to number-crunching dweebs like us. You won’t regret it!
