Improve Facebook Ad Performance with Carousel Ads

By August 4, 2015 January 19th, 2020 Social Media

Does your mobile newsfeed display Facebook ads differently? Welcome the new mobile carousel ads on Facebook!

A little over a year ago, Facebook first introduced their carousel ad format. Now these ads, formally known as “multi-product ads,” were constructed to be a solution to help businesses promote multiple products across all the devices their customers are using.

What is a Facebook Carousel Ad?

Carousel ads offer advertisers the ability to highlight 3-5 products or attributes in one location. Each product can have its own image and should have a short description. Similar to other Facebook ads, the carousel ads have highly developed targeting capabilities but the difference is your campaigns goals must be set to conversions or website clicks. (A great way to track Facebook conversions on Google Analytics is by adding a utm tracking code—which we can get into in a separate post.)

The carousel items can be set up one of two ways: customize the order in which they appear, or set the ads to automatically rotate.

Carousel ads on Facebook aren’t just appealing—they work well. According to Facebook researchers, they have seen these ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image ads.

When Do You Use Them

Use the carousel ads when you want to display multiple products or topics at the same time. When items are grouped together it can potentially motivate a single action to take place from a prospective customer who is looking to either sign up or purchase something. It’s imperative to feature creative and esthetically pleasing photos, each with a clear focus and relevant captioning to support your overall message.

Are you ready to get started and create carousel ads for your business? Do you need help with setup, management, or creating ad copy? Contact The Clix Group today!