Google to Roll out New Mobile Algorithm Update April 21st

By April 8, 2015 January 19th, 2020 Inbound Marketing, Mobile, News

This month, Google will release one of the most significant updates to its algorithm in recent memory. This update will focus solely on how Google ranks websites in mobile search results, taking into consideration how mobile friendly a website is.

What is the update?

The update will start factoring in mobile friendliness as a ranking signal. This major change in Google’s algorithm will affect mobile searches in all languages across the world and could have a significant impact on all mobile search queries.

This update is set to launch on April 21, but keep in mind these updates don’t happen overnight. We may not see any sort of change for days, or even weeks.

Why mobile?

More and more people are using mobile devices to search and use the internet. An estimated 90% of American adults now own a smartphone and about half of all internet searches are now performed on a mobile device of some kind.

How will this update affect me?

This upcoming update should not affect your website’s positioning in search when users browse via their desktop. However, users browsing via their mobile device will see results that are more likely to be mobile friendly.

Google sees a site as mobile friendly if it is “configured properly and viewable on modern devices.” Basically, if the website is set up so that it is well laid-out and is easily functional when displayed on a mobile device, it is mobile friendly. Google is all about maintaining a good user experience for the sites that rank well in its search engine, regardless of what device a user is on.

Is my website mobile friendly?

Find out here:

If your site is mobile friendly, you have nothing to worry about.

If your site is not mobile friendly, contact us immediately.



To learn more about the new Google Mobile Algorithm Update visit this blog.