What is Duplicate Content?

Duplicate Content: synonymous with plagiarism, duplicate content is the practice of copying content from other online resources and using that content verbatim on one’s website. Duplicate content is bad practice. It can damage the reputation of a website.

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What are 301 Redirects?

301 Redirect: a URL redirection that forwards visitors from a specific webpage to another page. In this case, the “301” in 301 redirect communicates that the forwarding address has been permanently moved to the new URL. This redirect is extremely important for new websites that are changing domain names, URL structure, and directory names. In […]

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White Hat Techniques

White Hat Techniques: the opposite of “black hat” techniques, white hat techniques are utilized by firms that genuinely care for the integrity of their client and their website. White hat techniques are not manipulative and are long-term in nature. Backlinks are built in a natural manner.

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What is a Blog?

Blog: a website or a section of a website that addresses information pertaining to the subject matter of the website. When used in combination with content sharing, a blog can be strategically leveraged to gain relevant website traffic, answer common consumer questions, and more.

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