Social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Furthermore, social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities, and individuals.

Source: fredcavazza.net

Some of the most-used social networks include the following:

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • Pinterest
  • YouTube
  • Instagram

 

Source: wikipedia.org