Duplicate Content: synonymous with plagiarism, duplicate content is the practice of copying content from other online resources and using that content verbatim on one’s website. Duplicate content is bad practice. It can damage the reputation of a website.
Monthly Archives: May 2013
What is the Search Market?
Search Market: The search market is composed of companies like Google, Yahoo, Bing, AOL, Ask, and more. There are many search engines out there that are part of this market, but Google consistently commands 65-70% of the market, while Bing and Yahoo each command 10-15%.
What is a Whitepaper?
Whitepaper: an authoritative report or guide helping readers to understand an issue, solve a problem, or make a decision.
What are 301 Redirects?
301 Redirect: a URL redirection that forwards visitors from a specific webpage to another page. In this case, the “301” in 301 redirect communicates that the forwarding address has been permanently moved to the new URL. This redirect is extremely important for new websites that are changing domain names, URL structure, and directory names. In […]
White Hat Techniques
White Hat Techniques: the opposite of “black hat” techniques, white hat techniques are utilized by firms that genuinely care for the integrity of their client and their website. White hat techniques are not manipulative and are long-term in nature. Backlinks are built in a natural manner.
Black Hat Techniques
Black Hat Techniques: off-page tactics that are referred to as “black hat” are deprecated measures taken by backlink building agencies in the past and present to build backlinks from a quantitative standpoint. Black hat techniques explicitly manipulate search engines and violate search guidelines. Companies who have used SEO agencies in the past could be subject […]
What is PageRank?
PageRank: a link analysis algorithm, named after Larry Page and used by the Google web search engine, that assigns a numerical weighting to each element of a hyperlinked (aka: backlinked) set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the entire set of hyperlinks (backlinks).
What are Backlinks?
Backlink: Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Inbound links were originally important (prior to […]
What is a Blog?
Blog: a website or a section of a website that addresses information pertaining to the subject matter of the website. When used in combination with content sharing, a blog can be strategically leveraged to gain relevant website traffic, answer common consumer questions, and more.
What is Content Sharing?
Content Sharing: refers to the strategic distribution of webpage and blog content across relevant social media such as Facebook, Twitter, LinkedIN, and Google +. Content sharing implies distribution with the intent of building engagement and referral traffic.