Stay Relevant with Local Listings. Stay up to date!
At Clix, we take a proactive approach to your local SEO plan. One way we do this is by actively pursuing your local listings by updating your business information within Google’s best practices. We claim and verify your listings so no one else can make edits. In Google’s eyes, they see the consistency across the web in your business name, address, and phone number (NAP) as an important factor in local rankings. This is all just a small piece of the big pie when it comes to SEO, but still very important.
In addition to actively pursuing local listings, we take the time to research any updates in the industry. This research is done for obvious reasons, but we really understand that keeping up with Google is like running a triathlon– never ending triathlon for that matter. However, Clix is always up for the challenge!
2017 has been another year for Google rolling out new updates for Google My Business. Some important updates include:
- Downloadable bulk insights for your GMB listings
- The ability to enter URL attributes
- The ability to enter accessibility attributes for your business
- Local pack ads showing up on mobile
You can bet that Clix has been on top of these updates and made the appropriate edits to maximize your digital presence! I mean…it’s kind of our job.
It is no secret that Google has been phasing out their ambitious Google+ social network because it didn’t gain the traction or attract the audience they wanted. As Google moves on, we have noticed a new feature that we believe is transferring from Google+ to Google My Business: the ability of posting through Google My Business.
Creating a post on Google My Business allows your business to publish products, services, and events directly to your customers via Google Search and Maps. We find these posts to be valuable because when customers are actively searching for your business, your business has the opportunity to serve a call to action or make important announcements to your audience relevant to your business.
You can insert photos and add details to whatever message you want to communicate. Important sale coming? Events? Important updates? These posts give you a meaningful way to talk to your customers.
Search Engine Land has confirmed that Google Posts are removed seven days after they are published. This helps businesses understand that timely relevant information is the way to go when using this feature.