Pay Per Click: allows advertisers to bid for placement in the paid listings search results on terms that are relevant to their business. Advertisers pay the amount of their bid only when a consumer clicks on their listing. Also called sponsored ads/paid search.
Articles Tagged: search
What Does The “Average Visit Duration” Metric Mean?
Average Visit Duration: the average time duration of a website session.
What Does The “Percent of New Visits” Metric Mean?
Percent of New Visits: an estimate of the percentage of first time visits.
What Does The “Bounce Rate” Metric Mean?
Bounce Rate: the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).
What is the Search Market?
Search Market: The search market is composed of companies like Google, Yahoo, Bing, AOL, Ask, and more. There are many search engines out there that are part of this market, but Google consistently commands 65-70% of the market, while Bing and Yahoo each command 10-15%.
Black Hat Techniques
Black Hat Techniques: off-page tactics that are referred to as “black hat” are deprecated measures taken by backlink building agencies in the past and present to build backlinks from a quantitative standpoint. Black hat techniques explicitly manipulate search engines and violate search guidelines. Companies who have used SEO agencies in the past could be subject […]