What is a Landing Page?

Landing Page: In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single webpage that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the […]

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What is the Search Market?

Search Market: The search market is composed of companies like Google, Yahoo, Bing, AOL, Ask, and more. There are many search engines out there that are part of this market, but Google consistently commands 65-70% of the market, while Bing and Yahoo each command 10-15%.

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