Product Listing Ads are search ads that include richer product information, such as product image, price, and merchant name, without requiring additional keywords or ad text. Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google will automatically show the most relevant products along with the associated […]
Articles Tagged: ppc
Unlike search advertising, which utilizes the search network (search engine websites), display advertising utilizes a larger network known as the display network (third-party non-search engine websites). This network is composed of websites organized thematically. Display advertising is managed much like traditional search advertising, but the presentation of your ad differs. Rather than rely only on […]
Pay Per Click: allows advertisers to bid for placement in the paid listings search results on terms that are relevant to their business. Advertisers pay the amount of their bid only when a consumer clicks on their listing. Also called sponsored ads/paid search.
Negative Keyword: in a PPC campaign, a negative keyword is a keyword that one does not want their ad to show up for in paid search results. Example of keyword that a BBQ restaurant would want to serve their paid ad: “BBQ Restaurant in St. Louis, MO” Example of negative keywords a BBQ restaurant would […]
Pay Per Click Results: in major search engines, the paid search results are typically above (in a set of 3) and to the right of organic search results. The results above organic search are usually against a colored background (Google: latte, or Bing: light green). In the examples below, we have highlighted the pay per […]