Pay Per Click: allows advertisers to bid for placement in the paid listings search results on terms that are relevant to their business. Advertisers pay the amount of their bid only when a consumer clicks on their listing. Also called sponsored ads/paid search.
Articles Tagged: keywords
What Does The “Average Visit Duration” Metric Mean?
Average Visit Duration: the average time duration of a website session.
What Does The “Percent of New Visits” Metric Mean?
Percent of New Visits: an estimate of the percentage of first time visits.
What Does The “Pageviews” Metric Mean?
Pageviews: the total number of pages viewed. Repeated views of a single page are counted.
What are Negative Keywords?
Negative Keyword: in a PPC campaign, a negative keyword is a keyword that one does not want their ad to show up for in paid search results. Example of keyword that a BBQ restaurant would want to serve their paid ad: “BBQ Restaurant in St. Louis, MO” Example of negative keywords a BBQ restaurant would […]
What is a Landing Page?
Landing Page: In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single webpage that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the […]
What is the Search Market?
Search Market: The search market is composed of companies like Google, Yahoo, Bing, AOL, Ask, and more. There are many search engines out there that are part of this market, but Google consistently commands 65-70% of the market, while Bing and Yahoo each command 10-15%.
What is a Geographic Modifier?
Geographic modifier: a Geographic modifier, or “geo tag”, is a location-specific keyword (part of a long-tail keyword) that communicates the local intent of a search query. Local search results are typically derived from keywords with geographic modifiers. Example of keyword with geographic modifier (the modifier is bolded): BBQ Restaurants in St. Louis, MO
What is Fluctuation?
Fluctuation: refers to keyword rankings and the positive and negative movement involved during every campaign. Elements that cause fluctuation in search rankings are competition, search engine updates, local changes, and more.