Percent of New Visits: an estimate of the percentage of first time visits.
Articles Tagged: keyword
What Does The “Bounce Rate” Metric Mean?
Bounce Rate: the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).
What are Negative Keywords?
Negative Keyword: in a PPC campaign, a negative keyword is a keyword that one does not want their ad to show up for in paid search results. Example of keyword that a BBQ restaurant would want to serve their paid ad: “BBQ Restaurant in St. Louis, MO” Example of negative keywords a BBQ restaurant would […]
What is Duplicate Content?
Duplicate Content: synonymous with plagiarism, duplicate content is the practice of copying content from other online resources and using that content verbatim on one’s website. Duplicate content is bad practice. It can damage the reputation of a website.
What is a Whitepaper?
Whitepaper: an authoritative report or guide helping readers to understand an issue, solve a problem, or make a decision.
What is PageRank?
PageRank: a link analysis algorithm, named after Larry Page and used by the Google web search engine, that assigns a numerical weighting to each element of a hyperlinked (aka: backlinked) set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the entire set of hyperlinks (backlinks).
What is a Blog?
Blog: a website or a section of a website that addresses information pertaining to the subject matter of the website. When used in combination with content sharing, a blog can be strategically leveraged to gain relevant website traffic, answer common consumer questions, and more.