Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Inbound links were originally important (prior to the […]
Articles Tagged: backlinks
White Hat Techniques
White Hat Techniques: the opposite of “black hat” techniques, white hat techniques are utilized by firms that genuinely care for the integrity of their client and their website. White hat techniques are not manipulative and are long-term in nature. Backlinks are built in a natural manner.
Black Hat Techniques
Black Hat Techniques: off-page tactics that are referred to as “black hat” are deprecated measures taken by backlink building agencies in the past and present to build backlinks from a quantitative standpoint. Black hat techniques explicitly manipulate search engines and violate search guidelines. Companies who have used SEO agencies in the past could be subject […]