What Is Remarketing?

Use remarketing to reach people who visited your website.

Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers again. You can even show them a tailored message or offer that will encourage them to return to your site and complete a purchase.

Use remarketing to match the right message to the right people at the right time. Here’s how: You add a piece of code (remarketing tag) to all of the pages of your site. Then, when shoppers come to your site, they’ll be added to your remarketing lists. You can later reach out to these potential buyers while they search on Google or browse other websites.

You can use remarketing in multiple ways, depending on the type of site you have, your business goals, and your campaign type:

• Remarketing for the Display Network: Show ads to your site visitors while they browse the web.
• Remarketing lists for search ads: Show ads to your site visitors when they search for what they need on Google. Expand your reach with additional keywords, set bid adjustments for people who have visited your site, and tailor your ads to them.
• Dynamic remarketing (only for advertisers with a Google Merchant Center account): Show dynamically created ads to your site visitors, powered by your Google Merchant Center account. These ads are created based on the pages your customers visited or how they interacted with your site, and are shown to your site visitors while they view other sites on the web. Dynamic ads include relevant details such as product image, title, and price.