I’m often asked, “What is the most important factor in selecting a digital marketing company to represent my business?” My answer is always to find a company that you can trust. Ours is a very complex business,and you’re never going to understand it at a deep level. For the first time in your business life, you are investing in marketing that you probably don’t know much about. There are of course exceptions, but 95% of the prospects I meet with fall into this category. For this reason, I like to say that we start “6 feet under with most clients.” Most have already hired a digital agency that didn’t deliver the results they desired. Another victim to the many “digital companies” out there that have over promised and under delivered. We have built a brand on under promising and over delivering which is unique in our industry.
So how do you know who to trust?
First, you have a face to face meeting with the digital company’s representative. You should get a good feel whether or not this person is sincere and do they understand this business. Sincerity is hard to fake. Knowledge, even harder. Before closing a meeting with a prospective client. I always ask them to ask themselves one question “Am I someone you can feel that you trust?” If the answer is yes, then we move on to the next step “If not you need to find someone that you can.”
Secondly, can the company show you proof of past successes with clients? Not promises – proof. I like to show prospects evidence of success. Everyone wants to be on the first page of Google. We can show you how we’ve obtained that for specific clients. We also have case studies that show real proof of increases in website traffic and rankings as well as conversions. Success in digital marketing is a process. It takes a little time. If someone promised you quick results, that should be a red flag.
Lastly, does this company do business with complete transparency? We provide quarterly reports showing progress in all phases of your campaign as they relate to the goals we set. We track all conversions. We do this with things like call tracking telephone numbers and website form submissions on your website. The tracking number will only show to those that landed on your website by doing a Google/search engine search. This way, our clients know how many forms and calls they received due to our efforts. Don’t let anyone tell you it’s all about clicks. Nobody ever put a click in the bank.
I’ve outlined above the three most important factors when choosing a digital company that you can trust. Clearly, there are others, but if a company can’t pass the test of the big three, then they should not be considered.
I tell my clients often that I may not always tell you what you want to hear – anyone can do that. I will always tell you what you need to hear. I believe this is an integral part of building the trust that leads to a successful business partnership.
Any company can be a vendor. We’re not interested in that. We want to be a true partner. If this sounds appealing to you, contact Clix to discuss how we can make a difference in your business.
