Negative Keyword: in a PPC campaign, a negative keyword is a keyword that one does not want their ad to show up for in paid search results.
- Example of keyword that a BBQ restaurant would want to serve their paid ad:
- “BBQ Restaurant in St. Louis, MO”
- Example of negative keywords a BBQ restaurant would not want to serve their paid ad:
- “Mexican restaurant in St. Louis, MO”
- “Chinese restaurant in St. Louis, MO”