{"id":631,"date":"2014-02-11T11:11:09","date_gmt":"2014-02-11T17:11:09","guid":{"rendered":"http:\/\/faq.clix.co\/?p=631"},"modified":"2014-02-11T11:11:09","modified_gmt":"2014-02-11T17:11:09","slug":"ab-testing","status":"publish","type":"post","link":"https:\/\/clix.co\/faq\/2014\/02\/11\/ab-testing\/","title":{"rendered":"What is A\/B Testing?"},"content":{"rendered":"<p><strong>A\/B testing<\/strong> is a term commonly used in web development, online marketing, and other forms of advertising to describe simple\u00a0randomized experiments\u00a0with two variants, A and B, which are the control and treatment in the\u00a0controlled experiment.<\/p>\n<p>As the name implies, two versions (A and B) are compared, which are identical except for one variation that might impact a user&#8217;s behavior. Version A might be the currently used version (control), while Version B is modified in some respect (treatment). For instance, on an e-commerce website the\u00a0purchase funnel\u00a0is typically a good candidate for A\/B testing, as even marginal improvements in drop-off rates can represent a significant gain in sales. Significant improvements can sometimes be seen through testing elements like copy text, layouts, images and colors.<\/p>\n<p>Clix uses advanced A\/B testing software that features heat maps and scroll maps to determine where users are and are not engaging on your website.<\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/A\/B_testing\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\/B testing is a term commonly used in web development, online marketing, and other forms of advertising to describe simple\u00a0randomized experiments\u00a0with two variants, A and B, which are the control and treatment in the\u00a0controlled experiment. As the name implies, two versions (A and B) are compared, which are identical except for one variation that might [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-631","post","type-post","status-publish","format-standard","hentry","category-lead-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"What is A\/B Testing?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clix.co\/faq\/2014\/02\/11\/ab-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is A\/B Testing? | Clix FAQ\" \/>\n<meta property=\"og:description\" content=\"What is A\/B Testing?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clix.co\/faq\/2014\/02\/11\/ab-testing\/\" \/>\n<meta property=\"og:site_name\" content=\"FAQ\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-11T17:11:09+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/clix.co\/faq\/#website\",\"url\":\"https:\/\/clix.co\/faq\/\",\"name\":\"FAQ\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/clix.co\/faq\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/clix.co\/faq\/2014\/02\/11\/ab-testing\/#webpage\",\"url\":\"https:\/\/clix.co\/faq\/2014\/02\/11\/ab-testing\/\",\"name\":\"What is A\/B Testing? | Clix FAQ\",\"isPartOf\":{\"@id\":\"https:\/\/clix.co\/faq\/#website\"},\"datePublished\":\"2014-02-11T17:11:09+00:00\",\"dateModified\":\"2014-02-11T17:11:09+00:00\",\"author\":{\"@id\":\"https:\/\/clix.co\/faq\/#\/schema\/person\/0d35b780ac9ed549cd87adabc22a60cf\"},\"description\":\"What is A\/B Testing?\",\"breadcrumb\":{\"@id\":\"https:\/\/clix.co\/faq\/2014\/02\/11\/ab-testing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/clix.co\/faq\/2014\/02\/11\/ab-testing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/clix.co\/faq\/2014\/02\/11\/ab-testing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/clix.co\/faq\/\",\"url\":\"https:\/\/clix.co\/faq\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/clix.co\/faq\/2014\/02\/11\/ab-testing\/\",\"url\":\"https:\/\/clix.co\/faq\/2014\/02\/11\/ab-testing\/\",\"name\":\"What is A\/B Testing?\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/clix.co\/faq\/#\/schema\/person\/0d35b780ac9ed549cd87adabc22a60cf\",\"name\":\"Clix\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/clix.co\/faq\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/81c865dcecc8e258d5a06e259c30149fbe0e353ee0ce61859e91cad52eccac40?s=96&d=mm&r=g\",\"caption\":\"Clix\"},\"sameAs\":[\"https:\/\/clix.co\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/clix.co\/faq\/wp-json\/wp\/v2\/posts\/631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clix.co\/faq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clix.co\/faq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clix.co\/faq\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/clix.co\/faq\/wp-json\/wp\/v2\/comments?post=631"}],"version-history":[{"count":0,"href":"https:\/\/clix.co\/faq\/wp-json\/wp\/v2\/posts\/631\/revisions"}],"wp:attachment":[{"href":"https:\/\/clix.co\/faq\/wp-json\/wp\/v2\/media?parent=631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clix.co\/faq\/wp-json\/wp\/v2\/categories?post=631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clix.co\/faq\/wp-json\/wp\/v2\/tags?post=631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}