{"id":35,"date":"2012-12-11T03:49:50","date_gmt":"2012-12-11T09:49:50","guid":{"rendered":"http:\/\/faq.clixclicks.com\/?p=35"},"modified":"2012-12-11T03:49:50","modified_gmt":"2012-12-11T09:49:50","slug":"what-is-off-page-optimization","status":"publish","type":"post","link":"https:\/\/clix.co\/faq\/2012\/12\/11\/what-is-off-page-optimization\/","title":{"rendered":"What is Off-Page Optimization?"},"content":{"rendered":"

There are two components to SEO. On-page optimization<\/a>\u00a0and off-page strategy.<\/p>\n

Google was built upon a foundation that valued backlinks. These backlinks passed numerical value from one site to another, and they had a major influence on rankings. Unfortunately, they could be heavily manipulated. For years, Google has been at war with individuals and companies who continually implement different strategies that are manipulative. Today, scheming strategies that had worked no longer do and can have a detrimental effect on a website’s rankings.<\/p>\n

Clix’s approach to off-page optimization involves obtaining backlinks, but for all of the right reasons. Off-page optimization is not a matter of forcing the issue. It’s a matter of implementing a backlink-building strategy that is focused, marketable and effective.<\/p>\n

A decade ago, off-site SEO has been all about links. But it\u2019s expected for search to progress, given that there\u2019s a continuous evolution in web usage \u2013 which also has an effect on web marketing best practices.
\nThese changes allowed search engines to accumulate far deeper understanding of how people make use of the web, and in turn a better ability for them to assess websites worth and deserving of higher rankings.
\nOff-site SEO factors have been transforming its filters to become more reliant in data that are outcomes from pure marketing efforts (off-page SEO is pure marketing).<\/p>\n

Search engines know that they can\u2019t trust webpages to vouch for their own value. Even the shadiest websites would call themselves the best, and #1. Instead, search engines use complicated algorithms that take into account both on-page and off-page factors, focusing on quality and relevance. The off-page information gives search engines an outsider\u2019s view of the webpage. They want to know how other websites and users regard the site. So if, for example, there are many links pointing back to the webpage (especially if these links are on quality websites), this indicates to search engines that the webpage is popular and useful. And when a webpage is useful to outside users and has great on-page SEO (page title, meta description, interesting content, etc.), it can climb to the top of search engine results pages.<\/p>\n

A few elements of Off-Page SEO<\/h2>\n

There are many different types of off-page SEO, but some techniques are more useful than others. We\u2019re going to break them down into useful strategies, moderately useful strategies, and useless (as well as potentially harmful) strategies.<\/p>\n