{"id":156,"date":"2013-06-04T13:51:54","date_gmt":"2013-06-04T18:51:54","guid":{"rendered":"http:\/\/faq.clix.co\/?p=156"},"modified":"2013-06-04T13:51:54","modified_gmt":"2013-06-04T18:51:54","slug":"what-is-inbound-marketing","status":"publish","type":"post","link":"https:\/\/clix.co\/faq\/2013\/06\/04\/what-is-inbound-marketing\/","title":{"rendered":"What Is Inbound Marketing?"},"content":{"rendered":"<p dir=\"ltr\">Inbound marketing is an approach to marketing that focuses on \u201cpulling\u201d clients in rather than \u201cpushing\u201d advertising in their way.<\/p>\n<p dir=\"ltr\">When you think of online advertising, you may think of banner ads at the top and sides of a website, those video ads before a Youtube video, or email spam. All of these are examples of interruptive, or, \u201coutbound\u201d marketing methods.<\/p>\n<p dir=\"ltr\">Inbound marketing, on the other hand, is the opposite. In fact, it doesn\u2019t really look like marketing at all. The focus of inbound marketing is creating fresh, relevant, <strong>quality content<\/strong> in order to draw potential customers (and Google) to a website that will better answer their questions. The goal is to make your website\u2014and therefore you\u2014a <strong>resource<\/strong> and an <strong>authority<\/strong> in your industry.<\/p>\n<div>\u00a0<a href=\"https:\/\/clix.co\/faq\/wp-content\/uploads\/sites\/2\/2013\/06\/what-is-inbound-marketing.png\"><img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"741\" class=\"alignleft size-full wp-image-157\" title=\"What is inbound marketing?\" alt=\"Inbound vs. outbound marketing\" src=\"https:\/\/clix.co\/faq\/wp-content\/uploads\/sites\/2\/2013\/06\/what-is-inbound-marketing.png\" srcset=\"https:\/\/clix.co\/faq\/wp-content\/uploads\/sites\/2\/2013\/06\/what-is-inbound-marketing.png 767w, https:\/\/clix.co\/faq\/wp-content\/uploads\/sites\/2\/2013\/06\/what-is-inbound-marketing-300x289.png 300w, https:\/\/clix.co\/faq\/wp-content\/uploads\/sites\/2\/2013\/06\/what-is-inbound-marketing-60x57.png 60w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Inbound marketing is an approach to marketing that focuses on \u201cpulling\u201d clients in rather than \u201cpushing\u201d advertising in their way. When you think of online advertising, you may think of banner ads at the top and sides of a website, those video ads before a Youtube video, or email spam. All of these are examples [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[48,68,76,124,133],"class_list":["post-156","post","type-post","status-publish","format-standard","hentry","category-inbound-marketing-questions","tag-content","tag-google","tag-inbound-marketing","tag-rankings","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Interested in inbound marketing? This page will define inbound marketing. If you need experienced inbound marketers, Clixfuel can help. 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