{"id":145,"date":"2013-05-15T21:48:32","date_gmt":"2013-05-16T02:48:32","guid":{"rendered":"http:\/\/faq.clix.co\/?p=145"},"modified":"2013-05-15T21:48:32","modified_gmt":"2013-05-16T02:48:32","slug":"term-of-the-week-pay-per-click","status":"publish","type":"post","link":"https:\/\/clix.co\/faq\/2013\/05\/15\/term-of-the-week-pay-per-click\/","title":{"rendered":"What is Pay Per Click?"},"content":{"rendered":"<p><strong>Pay Per Click:<\/strong> allows advertisers to bid for placement in the paid listings search results on terms that are relevant to their business. Advertisers pay the amount of their bid only when a consumer clicks on their listing. Also called sponsored ads\/paid search.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pay Per Click: allows advertisers to bid for placement in the paid listings search results on terms that are relevant to their business. Advertisers pay the amount of their bid only when a consumer clicks on their listing. Also called sponsored ads\/paid search.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[23,24,31,46,81,120,129,130],"class_list":["post-145","post","type-post","status-publish","format-standard","hentry","category-ppc-questions","tag-ad","tag-advertisement","tag-bid","tag-clicks","tag-keywords","tag-ppc","tag-results","tag-search"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Get the definition of pay per click here. Need online marketing services? 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