{"id":124,"date":"2013-05-15T21:18:51","date_gmt":"2013-05-16T02:18:51","guid":{"rendered":"http:\/\/faq.clix.co\/?p=124"},"modified":"2013-05-15T21:18:51","modified_gmt":"2013-05-16T02:18:51","slug":"term-of-the-week-negative-keyword","status":"publish","type":"post","link":"https:\/\/clix.co\/faq\/2013\/05\/15\/term-of-the-week-negative-keyword\/","title":{"rendered":"What are Negative Keywords?"},"content":{"rendered":"<p><strong>Negative Keyword:<\/strong> in a PPC campaign, a negative keyword is a keyword that one does not want their ad to show up for in paid search results.<\/p>\n<ul>Example of keyword that a BBQ restaurant would want to serve their paid ad:<\/p>\n<li>\u201cBBQ Restaurant in St. Louis, MO\u201d<\/li>\n<\/ul>\n<ul>Example of negative keywords a BBQ restaurant would not want to serve their paid ad:<\/p>\n<li>\u201cMexican restaurant in St. Louis, MO\u201d<\/li>\n<li>\u201cChinese restaurant in St. Louis, MO\u201d<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Negative Keyword: in a PPC campaign, a negative keyword is a keyword that one does not want their ad to show up for in paid search results. Example of keyword that a BBQ restaurant would want to serve their paid ad: \u201cBBQ Restaurant in St. Louis, MO\u201d Example of negative keywords a BBQ restaurant would [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[23,24,40,78,81,120,132],"class_list":["post-124","post","type-post","status-publish","format-standard","hentry","category-ppc-questions","tag-ad","tag-advertisement","tag-campaign","tag-keyword","tag-keywords","tag-ppc","tag-search-results"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Find the definition of negative keyword here. Need online marketing services? 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